Most website owners do not take into consideration on how their website is
designed. When we talk about design we are not talking about the graphics or the
colors you use but we are talking about how your site is optimized. Your goal is
to increase the targeted traffic to your site.
When listing your
website, make sure you list it with a high quality directory that has a good
record and quality sites; this will help with rankings and traffic. A few good
quality links will draw the perfect customers for your business. Links in
directories are free, paid, or free but need a reciprocal link. Links are
provided on pages with similar or relevant content. When looking at directories
make sure the link can be followed, if the link is a rel="nofollow" don't waste
your time.
One of the most important reasons why submitting to
directories is very important is because they are human edited, and search
engines will look to these directories to confirm the value of sites in their
search engine results. Directories will always be around but just like
everything else on the internet they will need to adapt and keep up with changes
and offer other services. Directory submission is a well established and often
overlooked search engine optimization strategy.
You should keep your
title within the following limits and that should be around 60 characters. Use
your real site title. Remember to include a benefit in the title to compel your
readers to read the rest. The more targeted your title is, the more qualified
web visitors will visit your site. If you're official website title is Tech Law,
then that is the title to submit. Your title is usually displayed in search
engine results.
Many sites that are submitted to directories are not
accepted because the description does not conform to the rules of the site. When
writing the description it is not supposed to sound like you are advertising
your site it will need to be written in the third person and do not include
superlatives or any type of excessive marketing. Description should be written
in third person. Make sure your (USP) unique selling proposition is included in
your site's description. Your description should be unique even though it
resembles description style of other web sites in your targeted directory. One
way to get help for an accurate description is to ask friends to review your
site. The description is the most difficult item to define correctly.
The
other important factors in directory submission are making sure you use the
correct title, keywords, and descriptions in the right category. Remember, that
just any directory submission is not going to get you the traffic you want it
takes time and patients.
RSS directory submission provides immediate link
popularity. Some of the free directories are not being listed well by Google and
other standard search engines. Paid directories have a competitive edge because
the free directories sometimes looks like spam to the search engines, this is
because the site is not optimized. Each listing carries a brief summary of the
content contained within. By getting accepted it means your site meets the
directories guidelines and is a quality site. Directories will typically not
accept extensions.
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